A high cloud kitchen investment is the most common misconception when it comes to the food and beverage industry. Just the thought of ‘taking your restaurant online’ creates that impression on the human mind, which is not actually the case and we shall bring forth the facts that prove so. But to achieve success in any food business, you need guidance and knowledge about the know-hows of the industry especially if you are new to the whole segment. This is where restaurant consultation comes into place.
Here the question arises as to why should you hire a consulting company when you could do it all on your own? There are 3 major reasons why a restaurant consulting company is so important in the set-up of your food business.
1. 360° view of the industry
Restaurant consultants are aware of all the tips and tricks of the industry and also know about the backlashes the industry faces. Restaurant consultants are also trained to deal with these backlashes if ever a problem arises and tackle the situation bringing the food business back to its feet.
2. Time is money
Restaurant consultants do charge a fee, but the investment you make in a consulting company is worth every penny as it saves you on a lot of time. You may ask how? Restaurant consultants have ready connections for each and every section required be it for interior design, packaging, vendors, legal support and so on. This would save you a lot of hassle in searching for these single entities by yourself. Another advantage is since restaurant consultant’s deal with these entities on a regular basis, they mostly get a discounted rate. This is minor area in which a low investment would be required by you.
3. Quality and professional work
Restaurant consultants work with multiple brands and already have the hang over what needs to be done and the process behind everything. Through a consultant you can be assured that you receive top notch work.
A few aspiring restaurateurs choose the path without a restaurant consultant. And here is where a few challenges arise. These challenging situations sometimes cause a discrepancy and a high chance of never starting up at all as the restaurateur begins to lose hope and motivation.
1. High investment
As discussed in the previous section, hiring a consultant would mean a lower investment for you on tying up with vendors. If you opt for deciding on vendors on your own for any small task, signing up on aggregators or even licensing your food business, chances are you have lost out on a great deal which could have been met with your consultant.
2. Getting things done
Since you are the sole person in charge of everything without a team with you, things tend to go haywire when it comes to following up with different sections of your food business.
3. Lack of time
When a restaurateur decides to carry on their project by themselves, it is very time consuming. While a restaurant consultant can have your food business set up in a minimum of two months, a sole person could take years to set it up themselves.
To lighten up all these aspects and more, a restaurant consultant is very important and is crucial for the start-up of your food business so you do not seem lost. Restaurant consultants not help you with the launch of your business but are available even post the set-up process as well. There has been a huge impact on the food and beverage sector during the pandemic which has resulted in great loses of existing brands as well as food brands about to start up. This had a great impact on the digital food market due to which cloud kitchens are the new interest for food business investors. Let us learn more about what is so different in an online and offline restaurant.
1. Selling price
Selling prices of dishes are higher online compared to an offline food business. This is mainly because aggregator platforms charge food brands a commission rate on their sales which forces the food brand to increase their prices online.
2. Convenience over waiting
In today’s world, customers prefer the luxury of convenience and online food apps provide this. Who wouldn’t want a door to door delivery? But sometimes this convenience results in long waiting hours due to unforeseen events like traffic or the distance between the pickup and delivery location.
3. Variety and brand awareness
An offline food business may not always have the best brand awareness. But through an online medium, you have a better audience reach which means a better brand awareness as well. Online options even spoil their users for choice of cuisine, restaurants and dishes.
Since the pandemic has restricted most food businesses to only operate on a delivery basis instead of a dine in, majority restaurants are shifting to aggregator platforms and new restaurateurs are opting for a cloud kitchen instead of a full blown, sit down café. This is where we at Consulture take our restaurant consultancy to the next level. Our consultancy is 100% online and virtual where you get assistance with our virtual tool kit for a start-up as well as a brand upgradation just at your fingertips. This consultation method is quicker and hassle free.
